Pre-consumer recycling is the recovery of waste materials generated during the production process or during the delivery of goods before they were delivered to a consumer.

Pre-consumer recycled materials can be broken down and remade into similar or different materials, or they can be sold 'as is' to external buyers who then use these materials for consumer products.

For example, in fabric weaving. Fibres fall off the machine during weaving, and these are now spun into new yarns instead of being thrown away.

Post-consumer recycled (PCR) products are made from end-of-life waste that cannot be used in its current function.

Post-consumer waste is the largest waste stream globally and therefore more and more ways are being sought to reduce this stream or process it into new products.

After use, this waste is collected and recycled into a new product. Think of empty shampoo bottles, plastic PET bottles, etc. Subsequently, these residual materials are recycled into, for example, furniture fabric.

The Cradle 2 cradle principle is about preserving valuable raw materials, based on the idea that raw materials remain raw materials.

All chosen materials can be used again in another product after a period of use, and this for an infinite time, without loss of quality. This concept is therefore not about striving for less bad, but for more good.

This circular concept ensures that raw materials are converted into safe nutrients that can be reused again and again. Everything is designed as a raw material for something else and thus makes a positive contribution to the world of today and the future.